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МИЛИТАРНАЯ МЕТАФОРА В ПРЕДСТАВЛЕНИИ ИЗБИРАТЕЛЬНОЙ КАМПАНИИ США-2008 (ПО МАТЕРИАЛАМ НЕМЕЦКИХ СМИ)
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Abstract: The basis of the author's approach to the study of
political metaphors is the theory of metaphorical modeling of reality. The analysis of the metaphorical model
Election Campaign in the USA is War showed that it is
one of the most productive models in German mass media when discussing presidential elections in America. Metaphor is one of the instruments of cognition. The military
metaphor represents the main principle of the election
race, i.e. activation of verbal aggression, because ideas
of rivalry acquire special significance in this context